Interestingly they are using the theme of the the Keep Calm and Carry On poster produced by the Government in 1939 during the beginning of the Second World War, intended to raise the morale of the British public in the event of invasion.
Rather apt really when we are on the verge of invasion!
British propaganda during World War II took various forms. Using a wide variety of media, it called for actions needed for the war, such as production and proper behaviour in the blackout, painted a dark picture of the Axis powers, and praised the Allies.
The “Keep Calm” poster was one of a series of three. The other were “Freedom Is In Peril” and “Your Courage Your Cheerfulness”
In 2000, a copy of the “Keep Calm and Carry On” poster was rediscovered in a second-hand bookshop in Alnwick, Northumberland. Since Crown Copyright expires on artistic works created by the UK government after 50 years, the image is now in the public domain.
In August 2011, it was reported that a UK-based company called Keep Calm and Carry On Ltd had registered the slogan as a community trade mark in the EU, after failing to trademark the slogan in the United Kingdom. They issued a take-down request against a seller of Keep Calm and Carry On products. Questions have been raised as to whether the registration could be challenged, as the slogan had been widely used before registration and is not recognisable as indicating trade origin.
The poster and its parodies have appeared in almost every channel open to graphic design and graphical parody, ranging from the political messages to cute slogans. Many versions of it reference other aspects of popular culture, from the wedding of Prince William and Catherine Middleton to the Mario video games, with altered text, colours and iconography.
Advice from Eastend Homes below.
Our Repairs contractors and Handypersons will continue to be available to deal with day to day repair issues. Where possible, please report any non-urgent repairs before the Olympic Games begin or wait until after the Games.
Please report any non-emergency repairs BEFORE the Games. Along with our repair contractors we’ve done as much contingency planning as possible, but given no-one yet knows just how much the Games will disrupt London, please understand that the repairs service may be impacted upon.
FLOODS & LEAKS
If you had a leak, would you know how to turn off your water supply? Get advice now, before you may need to! Help available from your local office.
Some staff will be working earlier than usual.
To work around disruption, the Council’s refuse collectors will be working earlier and later than usual.
If you intend throwing a large item away, please do so before or after the Games Period. Northumberland Wharf (Council dump) will be closed during the Games.
Parking enforcement on your estate and on public roads may alter during the Games. Please check with your local office and the Council BEFORE the Games.